Marketing Communication 2014 Summer
(Marketing Communication 2014 Summer)

 This course requires an enrolment key

Marketing communication is far more than just advertising. Every interaction with the market has an impact on our clients and/or customers. And every impact builds or ruins our precious brand.

This course will help

- in identifying the market influencing promotional opportunities the companies have or would like to have

- differentiating the marketing and communication objectives

- in developing an effective marketing communication plan

- choosing tools to evaluate our communications before and after the campaigns

The students will see, analyze and discuss hundreds of examples (press and TV ads, PR campaigns, direct mails).

During the course we will go through the ideal phases of marketing communication from the mass media to the loyalty programs and CRM, emphasizing the difference between B2B and B2C communication.

This course requires an enrolment key